Over a period of 8 months, I reskinned a whitepaper on how the pandemic has forced us to reimagine marketing for accessibility and readability and with a team of 4, created a brand new eBook on the future of brand with input from internal and external stakeholders.

Creation of an atomic brand design system for the Alpha Digital brand to allow a lean team to do more meaningful work and empower other stakeholders to do so in an efficient and on-brand manner.

Creation of new processes for in-depth client case studies including interviews with AM’s and the client to tell better stories about the work and the results.

Creation of a themed and scalable event series and sub-brand designed to aid the commercial team in moving new business opportunities along the pipeline towards conversion. This included a customer journey emails, social posts and automations within Hubspot.

After a challenging period of struggling to attract quality executive talent due to a stigma of a lack of balance within the Digital Agency sector, I created a partnership project with our recruitment agency. This project was designed to address 5 areas for concern and how the brand actively seeks to fight against them to create balance for its employees.

Over the course of 10 months, I was responsible for personally writing 12 blog articles and 11 PR articles in addition to creating, delegating and editing a full agency-wide content plan for all SME’s to ensure the agency achieved the ideal positioning of brand thought leadership within the digital marketing agency space.