AUSBUILD
Ausbuild are a South-East Queensland based residential land developer and builder. As Marketing Coordinator, I was responsible for website copy, email content planning and copywriting and new estate branding and creation of related collateral for the Ausbuild brand, estate sub-brands and the lifestyle resort brand Orianna.
the details.
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Estate Branding
While in the marketing team at Ausbuild I worked alongside a designer to create brands for residential estates throughout Brisbane and a lifestyle resort brand. This work included everything from the logo, palette, aesthetic, target buyer profiles and estate material (brochures, landing pages etc).
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Editorial & advertorial copywriting
I was responsible for writing key editorial and advertorial content for print newspaper and online news platforms across key estate brands, a lifestyle resort brand and the larger Ausbuild brand.