things i wrote
and continue to write.
Mavens Feature: Neurodivergence, Mental Health & Motherhood
Bek Agius is a mother, creative and brand-focused marketer with over ten years’ local and international experience across agency, tech, property, education and publishing. She’s also on the self-discovery path of a late ADHD diagnosis, which she speaks about candidly to help others who may be in a similar place.
Read more about how Bek’s work and identity have changed over the years, and what advice she’d give to others treading similar paths.
Talent War - Doona days and wellness warriors becoming mainstream in agencies
Recent interview with Ashley Regan for AdNews amongst prominent digital agencies WiredCo, GroupM, Dentsu, Publicis, NewyTechPeople, The Works and Alpha Digital about initiatives for employee mental health and wellbeing to meet stresses heightened by the pandemic.
From gatekeeper to guide – a tale of changing perceptions
The traditional role of the Brand Manager has been to protect the brand from other influences in order to carefully curate an ideal brand image. However, it has become apparent that the brand belongs to all stakeholders, who all possess an equal role in curating and innovating one’s brand image.
In the File with Figma: Building Brands Better
A while back, I teamed up with James Lee to talk about using design tool Figma to build brands using atomic design methodology and our experience empowering our organisation with their brand.
Let’s work together