Duty of Care: A call to nurture the next generation of marketers

For those of us who are fortunate enough to have made it in this highly competitive world of digital marketing, we should be thankful. For us, we had time within our own journeys to build up a wealth of successes and failures; trials and deep ends; sitting in the back of meetings and bombing in front of a group - that led us to where we wanted to be. 

Why then are students feeling so much pressure to be experts before even graduating and why are agencies expecting so much of entry-level employees? Surely, we can’t expect the university experience alone, gained amidst the covid-era, to effectively equip the next wave of digital marketing professionals?

It’s time to acknowledge the role of tertiary education while also claiming some ownership as an industry as to what we owe these up-and-coming digital marketers to ensure they’re supported, equipped and confident to thrive in our industry.