In the File with Figma: Building Brands Better

A while back, I teamed up with James Lee to talk about using design tool Figma to build brands using atomic design methodology and our experience empowering our organisation with their brand.

0:00 Introductions

03:54 About Outfit

07:43 Setting the scene

10:07 Visual brand architecture

12:35 Jumping into the file

17:00 Understanding what worked (and what didn't)

22:20 Outfit's brand frameworks

29:00 Case study

35:58 Summary

41:06 Q&A

54:57 Closing